Simplicity is the ultimate sophistication
How we raised revenue through simplifying pricing
Challenge
The company faced an overly complex pricing structure in all of its 15 geographies, averaging a multitude of separate charges per sale. This complexity created confusion and inefficiency for both customers and sales team.
In less than 8 months, we halved the number of charges per sale. This involved aligning with stakeholder needs, analysing the competitive landscape, and using advanced analytics, followed by pilot tests and strategic change management.
Approach
Revenue per charge increased significantly. Both customers and sales teams embraced the simplicity of the new structure.
We turned complexity into clarity— driving measurable financial success and satisfaction for all stakeholders involved.
Result
“Simplicity is the ultimate sophistication.”
Leonardo Da Vinci
